Many existing websites and apps that offer support to people wishing to stop drinking have a gloomy, clinical, and guilt-bearing approach. We broadened our research to cover social websites, which inspired us to encourage people to interact online.
To help us understand the Club Soda target, first we created an online survey asking what people are looking for in a community when they decided on a big change in their lives. Next we conducted in-depth interviews with existing participants of the Club Soda community: 6 members; and 5 experts.
Analysing the data from the survey and interviews, we identified some patterns and created personas to make tangible our findings. Julia represents the members’ side and Angelo the experts’. Their needs, pain points, and habits drove our decisions.
We mapped out Club Soda's current opportunities for interaction for members and experts in their first access to the site. The lower points are the worst experiences during their journeys. These graphics became our guideline for feature improvements.
In a workshop with the Club Soda founder, developers, members, and enthusiasts, we started the feature prioritization and drew the first sketches in a method where everybody participates in the design process.
From paper to high fidelity digital prototyping, 13 users tested our design, in 5 rounds of iterations based upon their feedback. After further iterations we proceeded to our deliverable prototype.