Halare is a physical rehabilitation center focused on post-operative patients in need of specific care. As the name is a latin word that means ‘breath’ the logo inspiration came from the shape of algaes: they are responsible for more than half of the oxygen we breath.
The vibrant palette comes from the variety of colourful algaes found in nature. It also brings energy and happiness to the brand, important aspects for the emotional recovery of patients. To balance the joyful element the lettering appear in a neutral colour and in a modern typography.