In order to understand more about gaming behaviour, we started our research with a survey sent out via social media and to specialized forums. Here are some key findings we set in the first 3 days:
for game help
walkthroughs on YouTube
We conducted a total of 10 interviews with gamers based in the UK, the US, Brazil and Sweden - between survey contacts, people we met in Meltdown (a gaming bar in London) and personal contacts.
Based on the findings from our user research, we created 3 personas with different needs. Our primary persona was Jason. He is a heavy user of Twitch and makes extra money through donations from players who appreciate watching him skillfully play.
To help us focus on creating the best experience for users, we started thinking about which interactions and decisions are necessary to complete a task. Using Jason as an example, we listed which steps he needs in order to upload a game walkthrough.
Through a method called Design Studio, we started sketching proposals for the main screens identified during the userflows. We then discussed the best ideas we could test, such as page elements, structure and interactions.
Wireframes and rapid prototypes are an effective way to verify the practicality of a design concept. Four versions of each screen were tested and iterated based on feedbacks from users, in order to fit for the intended purpose.
Our key findings from user tests were combining videos and written walkthroughs in the same page and making the upload process as simple as in YouTube, allowing even eventual players to share their game discoveries.